Nikita Aggarwal, research associate at the Oxford Internet Institute’s Digital Ethics Lab, explained the tech to Grazia earlier this year. You know that feeling when it seems like TikTok knows you better than you know yourself? Yeah, that’s because of how we consume short-form video and the data we then hand over to programmers through watching so many. While not all users are sold on the potential change, moving to video first will likely make the Instagram algorithm more tailored to users' interests. After TikTok’s success, it’s clear that full-screen, short-form video content is a hit with social media users – now Instagram is attempting to mimic that formula. Well, it’s meant to make the platform more immersive.

Everything is longer, but for those posts that aren’t formatted to the new 9:16 ratio, a blurred border in background is appearing.īelow, Instagram head Adam Mosseri explains the change himself, stating that video and messaging is important to the future of Instagram and a larger part of the feed will become ‘recommendations, things you might love and haven’t heard of yet.’ Well, reels take priority on home feeds and both video and photo content have been reformatted to take up more space on the screen. What is the new Instagram layout update for 2022? In fact, 'new Instagram layout' is a breakout search term on Google, alongside 'Instagram update' and 'Why has Instagram changed'. In their attempt to ‘bring video more front and centre’ on the platform, anyone subject to the test will notice their feeds looking very different. Guys, it’s happened again: Instagram is testing a new algorithm and it’s completely changed the way we consume content on the app.

Cool ig layouts